sponsorship deal between Roush Racing and Kraft Foods, here
it is:Roush Racing announced that eight Kraft brands have become associate team sponsors on all five Winston Cup cars in the Roush stable, as well as one Busch series car.
Kraft Foods North America Senior Director of Customer Marketing Services Mark Zurcher said, "Roush Racing presents a team of true champions in every sense of the word. Their success on the track provides tremendous visibility and awareness for our brands, both on the track and off, and we look forward to a winning partnership with Roush Racing."
Kraft will launch its racing program in Daytona as the primary sponsor of Mark Martin's No. 6 Kraft Ford Taurus in the pre-season Budweiser Shootout on Feb. 10. All eight of the participating Kraft brands will make their debut -- through signage on the car -- as Martin kicks off the program.
Race fans will have Roush drivers and Kraft brands to root for once the official racing starts. Brand logos will be positioned prominently on the car of each driver. Mark Martin's No. 6 Ford will include Maxwell House Coffee as an associate sponsor in the regular Winston Cup schedule. Jeff Burton's No. 99 Ford features Velveeta, while Matt Kenseth's No. 17 Taurus features Kraft Singles, Miracle Whip Salad Dressing and Kraft Mayonnaise as associate sponsors. Kurt Busch's No. 97 Ford will carry the Tombstone Pizza brand as an associate sponsor and Greg Biffle's No. 16 Winston Cup ride and No. 60 Busch Series Ford highlights the Taco Bell Home Originals brand as an associate sponsor.
