The True Value/NASCAR Man-of-the-Race and Man-of-the-Year awards reward drivers for rewarding others. True Value, the Official Hardware Store of NASCAR, pays the eligible winner of each NASCAR Winston Cup race $2,000, half of which goes to the driver and half of which goes to the driver's designated charity.

In addition, the NASCAR Winston Cup season is divided into quarters in which drivers are nominated for the True Value/NASCAR Man of the Year. The quarterly winners are then chosen on the basis of on-track activity and off-track contributions to charitable organizations and community efforts. From those quartrly winners, a special blue-chip panel - which have included baseball superstar Cal Ripkin Jr., USA Today's motorsport editor Steve Ballard, and NASCAR'S all-time winner Richard Petty - choose the winner for the year.