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Jack Roush won't confirm that
Pfizer, via the Viagra brand, is replacing Valvoline as
Mark's sponser in 2001, but an unhappy Barry Dodson has no
such reservations.
Dodson is the crew chief for Eel River Racing, the team currently
backed by Viagra.
"They're not rumors"," Dodson said June 3. "I'm pretty positive
(they're gone). I saw Jack on TV saying he had no idea Valvoline
was gonna pull out They're gonna pull out when you hit them up
for a ton of money.
He acts like he's looking for a sponsor and that's all a
smokescreen."
"We don't have any announcement to make on who the primary
will be next year," Roush said June 2. "There will be a primary
for the 6 and we're well on our way to knowing who it's
going to be, but we'll wait for an announcement."
The Arkansas Democrat-Gazette reported June 5 that Wal-Mart
was negotiating with Roush concerning Mark's sponsorship.
Valvoline announced June 1 that it was ending it's 12-year
relationship with Mark and Roush Racing at the end of the season.
The price Roush required to continue the deal was too steep
for the company.
"We negotiated very diligently to continue our sporsorship
of Mark Martin," said Steven A. Krichner, Valvoline's senior
vice president of worldwide marketing.
"However, the structure as presented to us by Roush Racing
to continue our relationship did not allow for Valvoline
to meet it's marketing objectives."
Sources indicate that Pfizer's deal with Roush will be $12 million
next year. The team's deal with Eel River is believed to be
$5 million this year, the company's first in the sport.
Valvoline, which has always required associate sponsorships
to complete it's package for Roush, is staying in the
sport.
Krichner said the company is currently exploring its options
for 2001.
"Valvoline is pursuing other opportunities within NASCAR
and we are confident that we will continue to be a major sponsor
in Winston Cup racing as we have been for the past 25 years,"
Krichner said.
One possible suitor will likely be Dodson, who returned to
Winston Cup with Eel River last summer and is attempting
to build the new team into a competitive entity. Losing
Viagra isn't going to help. And he says the company might
not fare much better with Roush Racing , either.
"We're a new team trying to start, trying to get there and
we're gonna get there," Dodson said. "I remember when he
was a new team and he struggled for a couple years. Now he's
got better odds than any(owner) of winning every week
because he's got the most cars. But he's also got a program
last year that used more provisionals than you had races.
He's never won a championship. I don't think he ever will.
He tried to go 150 miles on fuel at Daytona one time to win
a race (and failed). It's the same crowd that left Sears Point
with no back tires and turned over. So, I don't know. I
know it's a business move and Mark is a great race car driver
and he's very lucrative(to sponsors). I just hate it for us,
we've got the same potential they've got.
"I didn't come back over here to be an also-ran and lose
my sponsor. But right now, that's where we are."
Roush hates to see Valvoline leave Mark's team, but said its
simply part of the sport's changing financial climate.
"That's a great sadness. Valvoline is just a super sponsor, one of
the oldest sponsors in racing," he said. (But things are)
changing here with many of the pressures that are coming
into Winston Cup."
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